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Since it’s based on fashion’s most widely adopted rating system, Good Measures helps brands become more transparent and provides a credible solution for communicating progress.
Good On You’s rating system assesses brands based on the most credible sources of publicly available information, which is aggregated by our proprietary tech and verified by our expert analysts.
The Good On You brand rating system has been developed in consultation with key industry experts whilst leveraging deep internal expertise of the sustainability landscape in fashion.
In consultation with a diverse range of industry stakeholders, Good On You’s sustainability experts assess standards systems to determine if they are robust, credible, and require publicly available information. This is only a portion of the data the methodology considers.
Good Measures considers a range of factors—such as your brand’s size, category, product range, and more—to determine what industry aligned best practices apply to your brand. Additionally, where you’re at in your sustainability journey may affect the questions you answer.
Brands are categorised as large or small based on annual turnover, following the widely adopted definition set out by the European Commission.
The ratings methodology takes into account how different materials have varying impacts on the environment and animals, and categorises them accordingly.
As you’re updating your rating, you’ll see references to the three production stages, which are based on these industry standard definitions.
Good On You reviews the work of a wide range of experts and organisations to determine what level of risk applies to a country.
Animal-derived product practices are assessed depending on a brand’s typical product and material mix.
Report product proportions based on your product range over the past 12 month period, not anticipated production.
Good On You incorporates a number of living wage benchmarks into our methodology, but we recognise that not all regions are covered by existing benchmarks.
For brands covered by the FTI, their score will be factored into their Good On You people rating.
Your answers related to synthetic materials, forest-derived materials, leather usage, and shoe range will impact the weighting of Microplastics, Deforestation, Leather Tanning, and Solvent Use, respectively.
Certain initiatives may contribute to your score on several issues. For example, GOTS-certified products can contribute to points in issues such as Packaging, Non-Textile Waste, and Hazardous Chemicals.